We can all name great storytellers. They are the ones who make a lasting impression and keep audiences coming back for more.
In business, Steve Jobs had the ability to keep product news behind the curtain until just the right moment to the delight of the press and customers. Ronald Reagan and Bill Clinton are great examples of public figures that could hold court and engage audiences just about anywhere. And, who could forget Paul Harvey who could tell a story like no one else.
Businesses are no different. When you talk to customers through an ad, a keynote speech, or a product demo, the best approach is to tell a compelling story to which the audience can relate. Together we can bring clarity to your story and create tools that help everyone in the organization tell it in a compelling way, from the Board Room to the Mail Room.
What do you offer your customers and the world? How does that map to what they want or need? Is your message crisp and clear or dark and muddled? Before you tell a story, you need to develop the story. Together we can get to the bitter essence of what that is and tell it in a captivating way.
Who is in charge of telling your story and spinning your messages? The short answer is EVERYONE in the organization. It is not just the marketing, sales or communications department. The mail clerk is telling your story. The delivery person is sending a message. You need a platform for your message and a system for training everyone on how to say it. We can help you build that.
No one tells a good story in the same way. Sales pitches, speeches, campaign materials, and other forms of communication work best when they are customized for the target audience AND tailored to the style of the deliverer. We will work with you, your executives, and your sales organization to make your story work for them.
Every story needs evidence. Every sales person needs tools. Every marketer needs content. We can help you build it, publish it, and keep it current.